A creative life will always take courage. But it need not require fear.
The market for contemporary art has grown to over $35 billion per year. Yet unlike their counterparts in film, music, or publishing, visual artists do not receive a share of the economic activity their works generate as they are resold and traded in the secondary market — they are left instead in a cycle of economic insecurity.
American artists have spent over five decades trying to secure resale royalties. Challenges in tracking works and managing distributions have left a solution out of reach.
FAIRPLAY pools and leverages artists’ market power to build an equitable ecosystem. Using recent technological advances, we deliver artists royalties on the downstream sale of their work — all while aligning incentives to deliver value for artists, their patrons, and dealers.